About Us

About AJF 4x4 – Rotorua’s Trusted 4WD Specialists

At AJF 4x4, we’re passionate about all things off-road. Based in the heart of Rotorua, we’re your local experts in 4WD builds, parts, and accessories, proudly serving the Bay of Plenty and beyond. Whether you're gearing up for rugged trails, beach adventures, or backcountry exploration, we’re here to help you build the ultimate 4x4.

Built for Adventure. Backed by Industry Experience.

With years of hands-on experience in the 4WD industry, our team knows what it takes to create vehicles that perform in New Zealand’s toughest conditions. From custom 4x4 builds to quality parts and accessories, we offer tailored solutions to suit your lifestyle and budget.

What We Offer:

• Custom 4WD Builds – From mild upgrades to full overhauls
• 4x4 Parts & Accessories – Suspension kits, snorkels, bull bars, lighting, and more
• Expert Advice – Friendly, local knowledge you can trust
• Installation Services – Professional fitting and tuning in-house

Why Choose AJF 4x4?

• Locally Owned & Operated – Proudly Rotorua-based and community-focused
• Quality Brands – We stock only the best gear for your 4WD
• Customer First – We take the time to understand your needs and deliver results
• Built Tough – Our builds are made to handle New Zealand’s wild terrain

Let’s Build Your Dream Rig

Whether you're a weekend warrior or a serious off-roader, AJF 4x4 is here to help you get the most out of your vehicle. Visit us in Rotorua or get in touch today to start your 4WD journey with a team that lives and breathes off-road.